Client: Deer Creek Vineyards
Role: Art Director

Deer Creek Vineyards needed help redefining their brand and elevating their positioning in the winemaking community. The brief asked for the creation of classically inspired wine labels that communicates a love for the established craft. We aimed to commemorate the estate’s historic “Pistol Grip” oak tree, which has graced the location for over 300 years. In addition to custom wine labels, I designed the logomarks, exterior signage, collateral, visual language and styleguide. Since the rebrand, the vineyard has been awarded a Double Gold Medal in the 2022 Oregon Wine Competition and expanded its business and distribution domestically.

Credits
Art Director: Monica Mo
Illustrator: Steven Noble
Photographer: Arianna Chau
Web Designer: Stephanie Millner

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