Client: NIKE
Agency: Big-Giant
Role: Design

NIKE needed help building out a hospitality space for athletes during the 2015 World Championships in Beijing. We helped communicate visual concepts to the client and ensure that the Nike Running brand was effectively represented. My focus was on image selection/refinement, wayfinding and bold graphic treatments on the building exterior and interior spaces where athletes would hang out and interact in. This mammoth project resulted in a premium athlete experience.

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